Engagement Analytics for Sell-Side
Use engagement analytics to identify the most serious bidders. Read heatmaps, time-on-document metrics, and bidder comparison dashboards.
Video tutorial
11 min · Engagement analytics
What you'll learn
Turn bidder activity data into actionable intelligence that drives better process decisions.
- Reading bidder engagement scores and document heatmaps
- Comparing bidder activity side by side to identify the most serious buyers
- Using question patterns as engagement signals
- Acting on engagement data to advance the process
Step-by-step walkthrough
The engagement analytics dashboard
Overview of the buyer engagement dashboard — what is tracked and how to read it.
Bidder engagement scores
How the engagement score is calculated and what high vs low scores mean for the process.
Document heatmaps
Reading document heatmaps to see which sections bidders are spending the most time on.
Bidder comparison
Side-by-side comparison of bidder activity to identify the most engaged and serious buyers.
Time-on-document metrics
How long bidders are spending on key documents and what that signals about their interest.
Question patterns as analytics
What questions bidders are asking reveals their concerns, their due diligence progress, and their interest level.
Acting on engagement data
How to use engagement analytics to prioritize follow-up, advance bidders between rounds, and identify stalling.